Google Ads Expert | Search Engine Marketing
Let’s build profitable, scalable Google Ads campaigns.
About
I’m a Search Engine Marketer with 5+ years of hands-on experience in PPC campaign setup and management, helping businesses grow through Google Ads. I not only build and optimize campaigns, but also ensure you have accurate, trustworthy analytics through Google Tag Manager and Google Analytics.
PPC Campaign Setup: Search, Display, PMax
Campaign optimization
Budget management & performance monitoring
Keyword Research based on intent, CPC & competition
Ad Copy & Assets
A/B Testing
Reviews
"Susanna helped me a lot in understanding some quite tricky things in Google Ads and made my client happy by increasing the number of orders."
Entertainment company, Germany
"Susanna is an extremely knowledgeable and experienced Google Ads marketer. She provided us a lot of detailed insights and constructive feedback! I would always hire her again!"
SAAS Company, Germany
"I'm so happy I found Susanna online. My previous experience with marketers has been sketchy at best but Susanna was a breath of fresh air. She is a true professional, takes her time to understand the ads, gives relevant feedback and not just generic responses. I also love the fact she is available whenever I need her. I decided to re-hire her for 2 more marketing projects. Thank you Susanna"
Digital marketer, South Africa
"Susanna was great. She clarified my Brand Search questions immediately and was super honest on what my project needed to succeed. I really respect her honesty and understanding to the craft of google ads. If you need Lead Gen help, hire her. She’s trustworthy and knows her stuff."
Small business, Canada
Work
Self-employed | 2025 – Present
Reduced CPA by 20–45% through campaign restructuring, search intent refinement, and full-funnel optimization.
Built scalable campaign structures (Search, PMax, remarketing) to improve ROAS and long-term account stability.
Provided strategic scaling recommendations based on data analysis and business goals.
MixDigital | 2022 – 2023
Improved campaign ROAS by 30–55% via keyword restructuring, audience segmentation, and smart bid adjustments.
Conducted full-funnel performance analysis (ads → landing → checkout), identifying bottlenecks that increased qualified lead volume by 60%+.
Provided strategic scaling recommendations based on performance data, enabling consistent month-over-month revenue growth.
Elite Experience | 2021 – 2022
Increased Google Ads revenue by 40% within the first month through campaign restructuring and smart bid automation.
Managed monthly budgets up to $15,000+, ensuring KPI achievement across reach and performance objectives.
Launched and optimized A/B tests (ads & landing pages), improving CTR by 20–35% across key campaigns.
OMD OM Group | 2021
Built and executed paid media strategies for an international pharmacy brand, managing cross-channel campaigns (Google & Meta).
Managed monthly budgets up to $10,000+, ensuring KPI achievement across reach and performance objectives.
Identified new scalable audience clusters via interest layering and creative testing.
SvitSoft | 2019 – 2021
Reduced CPA by 20–35% through campaign restructuring, negative keyword optimization, and bid strategy refinement.
Conducted performance audits that led to onboarding 5 new clients for the agency.
Implemented advanced tracking (GTM, call tracking, micro-conversions), improving attribution accuracy and campaign scaling decisions.